Do you find social media is just not working? What if I told you that it may be worse then you think?
Being in social media since 2004, I’ve been fortunate enough to see how the technology and psychology has changed so many facets of peoples lives. How people receive information, education, news, how they connect with other people, how entrepreneurs, as well as business owners have evolved and have more opportunities then ever before.
Now on the negative side,I am sure you are seeing people have less patience, feel more entitled and have lost their respect for other people. I am sure you’re seeing this as you surf through different social media sites and read through the comments. There is always that one person that has no filter, goes all out and goes for the throat with their comments. I am sure you are like me and you get disappointed seeing this.
I am fortunate enough to see, as well as hear both sides. This is why it’s so amazing to be part of this journey and be able to see it all. To be a guide for the people who really want to learn how social media can really work.
What I find most interesting is how technology moves 10 times faster then psychology.
There are still people trying to get their head around how social media marketing truly works:
1) How social media really works for my business?
2) What is the true ROI with social media?
3) How quickly am I suppose to see realistic results?
4) What is really involved in a social media marketing campaign?
5) What can I say or should I say online?
6) Do I have to be nice when posting or can I just be “honest”?
7) Do I really have to talk with people? Is engagement important?
8) How much time do I really have to spend online?
9) Social media marketing security – am I safe?
These are just some of the questions and concerns I get asked by amazing people trying to figure out how social media truly works.
I don’t blame anyone for still having questions. There are so many conflicting opinions and let’s be honest, social media is still quite ‘new’ and is constantly changing.
The truth of the matter is that we need to understand that using social media is like dating. The conversation needs to be focused on your followers. It doesn’t matter if you have 10 or 10,000 followers. You need to think about their needs and wants. To provide them with content that will answer a question, provide insight, value or just make their day better. With their 7 seconds of interest – yes 7 whole seconds – you need to create something interesting that will make them want to spend their valuable time with you. Remember there are 500 million tweets going out per day alone. With that many tweets flowing on Twitter, what is going to intrigue your followers to want to spend their valuable time with YOU?
This is where you need to think of them first, just like that attractive person across the table you are trying to date. All you want to hear about is how their day was, their opinion on topics you may be interested in – you just want to be around them. This is how you have to feel about each and every follower. If you don’t value them, they are not going to value you. You have to grow the relationship. It’s up to you and only you.
Remember that people don’t want to be sold to. They want to talk with you. They want you to be interested in them, which, in turn will make them interested in you because you care.
This is why social media is a personal relationship building tool. It doesn’t matter if you are doing it for business or for personal reasons. You are still connecting with a human being wants to be valued.
I see a lot of people struggle on social media because they see it as a tool for them to promote themselves instead of using it as a tool to connect with amazing people who they can learn from and build up relationships with.
For you business people: this is sales 101 people! Your clients work with people they know, like and trust. When you do sales calls you don’t just call them and say “Hi Jane, I have a new product/service you need to buy, here is the price. Do you want it?…” Of course you don’t do that. You connect with them to see how they are doing, ask them if there is anything you can do for them, answer any questions. Then you might let them know about your product and/or service that they might be interested in. But only after you know you know they are engaged and interested. Social media is no different and the ones who understand this are seeing success.
I want you to be successful!
Here’s some homework for you to start you on the path to success. Starting today if you are not already doing this, I would like you to:
1) Truly connect with your followers on a personal level. Message each and everyone of them if you want to really see the value of your relationship with them. Ask them how they are doing? Ask them if there is anything you can do to help them?
2) Surf through your social sites and answer questions with no expectations of getting anything in return. Just help your community.
3) Be kind as you comment and respond. I don’t care if they are cruel or mean, it doesn’t mean you have to be. Remember people are watching you, be the example you want to see in this social media world 😉
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